Lotus Oven-Baked kibble for cats is made by a process so uncommonly wholesome it has an “®” after its name. Itʼs called Baked-In Goodness®(see?), and itʼs the big reason Lotus tastes delicious and is closer to homemade. Oven-baking means Lotus Oven-Baked kibble is less processed, has less starch, has more fresh meats, fish and poultry than most other kibbles, and hey, it just plain tastes better. Itʼs never extruded like most other cat foods. What the heck is extrusion, you say? Itʼs the process of using heat and high pressure (three times atmospheric pressure!) to form kibble in dies. Then theyʼre sprayed with “flavor” and fats. Plastic is often formed by extrusion, too. Creepy, right? Good thing someone (hint, hint) is committed to always oven-baking wholesome food for your cat.